08May 2018

Top Content Writing Strategies

It is a known fact that content is king. And no content marketing plan is complete without a content writing strategy.

So, there is need to develop a content writing marketing strategy that will get you in front of your targeted customers.

What is a Content Writing Strategy?


A content writing strategy has to do with the planning, creation and distribution of content ensuring that it fulfill it purpose.

It helps you focus your content towards the actualization of your goals.

Keys areas to put into consideration when creating a content strategy include;

  • The readers of the content (Your target audience)
  • The problem the content will help solve for readers.
  • What makes it unique?
  • The format
  • Channels you will be using.
  • Scheduling and publishing plan etc.

All these are factors that must be looked into so that the purpose of distributig your content can be achieved.

Content Writing Strategy Tips

To help you get started, here are some content writing strategy tips for you to learn and improve on your game.

Conducting an In-depth Research

This is the first thing you must do before creating any content. You have to find who your customers are.

Does your content fix a problem they are facing right now?

Conducting a research also mean studying your competitors.

Studying your competitors has to do with knowing how they are distributing their content, the channels they are using, the type of content etc.

Also, an in-depth research has to do with knowing the in and out of your market and their problems.

This will help you create customers who will want to read what you publish instead of creating what you think they will read.

The worst kind of content writing marketing is one that showcase companies’s product and services, and how they are the best.

A good kind of content is supposed to address customers pain point and not talking about the company.

A Compelling Headline

This is another important tip you must keep in mind if you want your readers to open and read your content.

Your headline either draws readers to your content or pushes them away.

According to copy blogger, 8 out of 10 people will read your headline.

Then, 2 out of 10 will open and read the content.

So, how do you create irresistible headlines that create curiosity in the minds of your targeted readers so they open and read your content?

  • By making sure the headline is useful to them. If you can achieve this, more people will get to read your content.
  • Add a sense of urgency. Readers are more likely to open and read a content when they know they might loss if they don’t check it out.
  • The headline should convey benefits.

If you are able to stick to these instructions, you will be able to create irresistible and clickable headlines.

And also, more eyes to read your content.

So, use these content writing strategy tips and start creating killer content that will be welcome by your readers.

In Digital Marketing Biggest Success factor is Powerful Content Writing. Learn Digital Marketing with Best Resources.

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One Comment

  1. furtdsolinopv

    It’s actually a cool and helpful piece of info. I’m glad that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

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