01Nov 2018

What is Digital Marketing?

Digital marketing is an activity of marketing or merchandising through digital platforms like social media, mobile apps, search engines, email, and websites.

Digital marketing begun in the 1990’s and since then, it has transformed how brands and businesses use technology.

Marketing is about associating with the right audience at the right time.

Above all, digital marketing is a technique that takes place online. Its ultimate goal is to;Increase your online visibility

Conduct market research

Affiliate your online profiles and platforms.

There are a number of channels and tactics that constitute digital marketing. Let’s look at each of these tactics.

Content Marketing

content marketing purpose
The purpose of generating content is to promote brand awareness, lead generation, traffic growth, and customers.

This is an information form of communication.

It’s made up of sharing the post on different sites for the purpose of making buyers enthusiast.

It will create a connection with customers who are reliable.

The best way to promote your content marketing is through:

  • Whitepapers and Ebooks
  • Blog posts
  • Online lookbooks and brochures
  • Infographics

Search Engine Optimization

search engine optimization

Search engines use various ways list websites.

Only those who have mastered the art will stand out from the rest.

Still, this has to go with the fact that, an expert who got the required skills will perfect the process for you.

On the other hand, when SEO is implemented the wrong way, results can be devastating.

So as the technology continues to advance, no one can stop your business from ranking high.

Absorb SEO and rank high in major search engines.

This is the process of ranking high a website in major search engines.

As a result, there is an increase in organic traffic that a website receives.

There are three channels that benefit from SEO.

The best way to produce leads is through SEO.

As a matter of fact, most organizations use Google to search for data which ends up generating leads to your business.

  • Blogs
  • Infographics
  • Websites

Affiliate Marketing

Affiliate marketing

Affiliate marketing consists of posting affiliate links from one social media account.

Still, it encompasses hosting video ads through the YouTube Partner Program.

This type of digital marketing is where you receive a commission for promoting someone products and services.

Social Media Marketing

Social Media Marketing
Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Google+ are some of the social media marketing platforms.

These platforms can be used to promote brand and content to increase brand awareness.

As a result, it will generate leads and drive traffic to your business.

Most clients use Twitter, Facebook, LinkedIn as their primary marketing platform.

These platforms are believed to have a huge fan base. It is from them that you can diversify your marketing techniques.

Digital marketing is for everyone.

Whether you are starting or not, you can embrace the digital marketing techniques and achieve your business goals.

Pay-Per-Click (PPC)

Pay Per Click
This is a marketing structure where traffic is driven to your website by paying publisher every moment your ad is clicked.

Promoted Tweets on Twitter, sponsored messages on LinkedIn, and paid ads on Facebook are platforms where you can use PPC.

However, the most common type of Pay-Per-Click is Google AdWords.

This marketing system is where you pay for top slots on Google search engine result pages at a price per click on the links you place.

Email Marketing

Email Marketing
Email marketing is more associated with companies as a means of communicating with their audience.

Emails are used to direct readers to the business website.

Also, they promote content, discounts, and events.

The type of email sends vary depending on what you target.

For instance, email marketing campaign consists of blog subscription to newsletters, customer welcome and follow up emails.

Others include email tips for nurturing customers and holiday promotion to loyalty program customers.

With direct mailing, it is the most preferred form of marketing that has a quick response.

However, you have to be careful and send to recipients who will not click the “spam” button.

Responsive Website

web responsive

Having a responsive website is now essential.

Your website should be responsive both on the desktop, tablets, and mobile phones.

This way, you will be able to reach a wide audience.

Although according to the recent study, the number of people using mobile phones is more than those using desktops.

Nevertheless, don’t focus on the side but rather be versatile.

Both clients (mobile phones and desktop) are essential for the growth of the business.

In summary, digital marketing itself is enough to motivate you to start a business.

Each phase has a step guide.

Be it SEO, Pay-Per-Click, third-party referencing, or the content promotion.

Still, each of the components has advantages and disadvantages.

A fact to note is that you cannot achieve all these on your own.

You need help to establish your online presence.

There different Digital advertising firms available but you need to work with the best.

Online Net India will help you to achieve all these.

It has several extensive administrations specifically for these tasks.

Above all, there are some strategies of promotion that are used to create B2B leads. Some of them include;

Display Adverts

This form of advertising should have an ultimate goal of luring a customer.

At the end of the segment, the ad should have convinced the customer to make a positive decision.

Marketing Automation

This digital marketing procedure is where you use the software to automate basic marketing operations.

Tasks that can be automated include; contact list updating, email newsletters, social media post scheduling, campaign tracking, and reporting, and lead-nurturing workflows.

Some of these assignments can be done manually.

What Budget is Needed For Digital Marketing?

Digital marketing budget depends on the elements you intend to add to your strategy.

If your focus is on inbound strategies like social media and content creation for a preexisting website, then you not need a huge budget.

With inbound marketing, you should focus on quality content.

There is, however, some expense when you come to outbound marketing like online advertising and email purchasing.

The kind of visibility you want will determine the cost.

Are You Ready to Try Digital Marketing?

Digital marketing is not about planning when you will start. It’s about I’m doing it and where should I improve.

The best time to start your digital campaign is now. If you are already doing it, look at the areas you need to improve.

So the best time to venture into digital marketing is no better than now.

One Comment

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